California is a state of diverse regions: sunny beaches and lush vineyards, a temperate rainforest and a vast desert, a place where people seek the true American dream. The California Aesthetic embodies all these dynamic regions with effortless grace.
When Fred Segal opened his store in 1961, he leaned into the idea of uniqueness and diversity. He took 100-year-old workwear originally meant for the rough and muddy work of California gold mining and turned jeans into a modern symbol of sexy cool.
In the same way that California is a global magnet, bringing together people from all over the world, Fred Segal Home curates an amazing collection from global designers and artisans. Hailing from the local talent of Los Angeles but adding designs from Italy, India, Morocco and Mexico
At Fred Segal Home we identified products with a balance of organic materials and address a modern style creating a warm and inviting showpiece for your home. Dinnerware that is elegant, but not fussy. Furniture that is glamorous, but not showy. Handcrafted and natural items where nature shines through to enhance the beauty of these one-of-a-kind objects. The Fred Segal Home Experience is an exploration into designing a home that is uniquely yours.
