Fred Segal Home introduces a new design destination envisioned by design industry veteran Keith Granet and entrepreneur Blair Carlton. Their collaborative partnership is cultivated from their shared values, complementary skills, and a mutual passion for design that reinvigorates the concept of cool.   

Focusing on elements of urbane sophistication and a refined aesthetic, their collections include renowned brands and emerging designers.

“We're curating an experience of discovery and inspiration unlike anything else the industry has yet to offer. Our space is a homage to home design artistry, where each piece tells a story.”


The Eyecreate Collection, a rotating showcase spotlighting design visionaries, gives physical space to Carlton and Granet’s design philosophy: design is a personal journey, perceived differently by each individual. As such, the shop-in-shop centers on the uniqueness of the Fred Segal Home collections.

“We have created a haven of design to enhance every corner of your living environment, from handcrafted furniture to stunning tabletop sets, exclusive art, bespoke rugs, extraordinary gifts, and even a high-design Pilates reformer.”